Predictive AI trained on real entertainment outcomes, at the depth of a custom study and the speed your stakeholders actually need. No synthetic data. No watered-down insights. And traditional panels on tap, when you need the best of both worlds.
Answer every stakeholder question, from high-level strategy to creative execution, at every step of the content lifecycle. Concept, script, cut, campaign, release: the research desk has an answer at every stage, including for the titles and trends that don’t exist yet.
Most research runs on Vault’s AI alone: concept reads, trailer reads, title predictions, at a scale and speed panels can’t touch. When a question needs real viewers, add them. Vault fields traditional panel research through the vendors you already trust, for pilot tests, promo tests, and concept checks, and aggregates both reads into a single report. One answer for your stakeholders, not two studies to reconcile.
Every active title in a category, released, in production, announced, run on the same predictive model. Genre studies, landscape reports, market sizing. The scale comes from Vault. The voice comes from traditional research. The team gets to bring both.
Run what-ifs from a paragraph, an IP, an AV cut, or an existing title. Test new positioning, new audiences, new windows. Surface the version that lifts the franchise, and the version that drags it. Research gets to lead the development conversation.
Spin up a study against your slate, or open the catalog of research reads Vault has already run for studios, networks, and streamers.
See how Vault sharpens your decisions
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