About Vault

Built on entertainment data,
by entertainment people.

For over a decade, Vault has been the prediction platform that knows entertainment from the inside: story, audience, and the connection between them. Built with the industry, calibrated against every release that closed, and run by a team that’s worked the same rooms as our clients.

Vault Mission: We build the AI audience prediction layer for the studios, networks, and streamers that decide what the world watches.
Our Story

A decade of predicting what the world watches.

Vault started in 2015 with a stubborn idea: that audience demand isn’t random. That story signal, read deep enough, predicts who shows up.

The industry has plenty of intuition and plenty of data. What it didn’t have was a system that connected the two: one that read story the way an audience does, and audience the way a P&L does, matching what’s on the page to what would actually land in market.

So we built one. Trained on 30 years of in-market outcomes. Calibrated weekly against every release that closed. Refined alongside the marketing chiefs, content officers, development leads, and research heads who use it every Monday morning.

Today the platform sits inside the major studios, networks, and streamers, surfacing audience demand, character drivers, and brand-extension possibilities before the room makes the call. It got better the same way the rooms it serves did: one decision at a time, year after year, on real outcomes.

Vault is not a chat wrapper. It’s the audience prediction platform the industry built with us.

10+ yrs
In market since 2015
60K+
Titles indexed
11.4M
Real viewer behaviors
35
Markets covered
Built with the industry

Co-developed with the teams making the calls.

Vault didn’t arrive from outside. It was shaped, season after season, with the execs who actually decide what to greenlight, what to market, and what to renew.

C-Suite
Chief Content Officers
Slate-level pressure-tests and quarterly portfolio reads.
Marketing
Heads of Marketing
Positioning, trailer audits, campaign planning before spend.
Development
Heads of Development
Concept reads, pilot tests, brand extensions, renewals.
Research
Heads of Research
The predictive layer underneath every brief that goes out.
Senior Leadership

Built by experts in AI and media.

David Stiff
David Stiff
CEO & Co-founder
Previously an executive producer, writer, and development executive across film and TV. Founded Vault in 2015 with Israel’s top AI engineers, then moved to Los Angeles with no funding and no customers to bring AI to Hollywood.
Ziv Ayalon
Ziv Ayalon
CTO & Co-founder
Twenty years in AI. Former CTO of Final, the billion-dollar Israeli AI trading firm, where he scaled $6B of machine learning infrastructure. Architected the platform Vault runs on today.
Nir Tzachar PhD
Nir Tzachar PhD
CSO & Co-founder
The brain behind Vault’s 300+ specialized models. Led core research at Final before Vault. PhD from Ben Gurion University.
Rich Calabrese
Rich Calabrese
SVP, Insights & Strategy
Kyle Harvey
Kyle Harvey
VP, Insights & Strategy
VaultAI
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