Mar 08, 2022 Product

New Capabilities: Black, Latinx & Family Audience Insights

Get insight into ALL your audiences

Now available across all Vault AI reports! Journey beyond the standard demographic quadrants and truly understand what’s working for your diverse audience groups (Black, Latinx) across theatrical, streaming, and linear platforms.

Black and Latinx splits

Get granular insight into diverse demographics

Any good research approach should consider the full audience spectrum, but conventional methods often stumble with harder-to-survey populations. Go one step further and uncover quick, granular insights using actual engagement data from these diverse audiences that would otherwise require a pricey survey oversample. Understand your diverse viewers today at a fraction of the cost!

COMING SOON: Understand kids <12 and their parents

Get quick, accurate intelligence on a tough-to-sample segment

We all know the limitations of the traditional method: surveying kids and parents is slow, unreliable, prone to bias, and expensive. That’s why we’re working on releasing an integration of new kids’ and parents’ data into the profiles of thousands of movies and series. Predict that latest animated hit or pre-teen drama in record time!

Stay tuned for this update!

New Vault AI capabilities

80 new subgenres, like Dark Fantasy, Adventure, Reality, Unscripted, Workplace Comedy, have been added for enhanced genre landscapes
SVOD fit for international markets (previously just US)
Enhanced insights for Mexico, UK, Australia (demos, channel fit + more)
Improved Freshness analysis reveals what key drivers make content uniquely appealing
Predict how fans of IP and previous iterations will respond to upcoming sequel

Methodology

Publicly released trailers for series are evaluated using Vault’s algorithms — utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets — to identify unique combinations of stories, themes, characters, and genre elements that will drive success.