A photo of Greg Buell

Why the Spray and Pray Theatrical Marketing Strategy Needs to Evolve

Greg Buell on August 28th, 2018

For many years, and in many different industries, there have been attempts to understand how different groups react to a product — or, in the entertainment space, a story. Quite often, as it happens in many different industries, these techniques have not always proven to offer a real-world snapshot of the end audience. Marketers and industry experts are still scratching their heads about who gets interested in a certain movies and what tactics are actually effective at creating that interest. This has led to an evolution of research in many of these spaces.

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A photo of Greg Buell

Why we need to rethink Tentpole Strategy

Greg Buell on June 29th, 2018

It's no secret that studios are evolving their business models to both increase the frequency of large budget IP driven tentpoles and open more titles beyond 4000 screens. The trend toward "Tentpole" strategy has engulfed the entertainment landscape like never before. But at what cost? It's true that such a strategy has anchored Disney to record grosses, but are they sustainable and, if so, what effect do they have on the rest of the industry? Current data suggests that all studios have to rethink their release strategy in light of these increased ultra wide releases. Let's take a closer look at the volatility that tentpoles can create in today's market.

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DOES HOLLYWOOD REALLY HAVE AGE AND GENDER BIASES?

Dr. Nir Tzachar, PhD. on October 31st, 2017

The topics of gender equality and equal compensation have sparked debates around the globe – and rightfully so. Hollywood has become a major target for accusations of gender inequality, as ageing male actors seem to land many more roles than older actresses do, not to mention the compensation gap. But is this accusation valid? We dove into the data to find out...

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